Right colors for corporate website
Colors play an important role in designing a creative and effective website. They represent the main objective and ideology of a business or service. Colors are also important as they represent company's product and standard in the market. Choosing a right color scheme is important for enhancing company's branding and positioning in the market.
Here are a few considerations all the web designers must follow before designing a corporate website:
1.Natural colors ' The first and foremost guideline to keep in mind while designing a website is to use natural colors. Colors like white, grey, yellow etc are more pleasing and give a soothing effect to the website. Avoid using colors like bright red, green, blue etc. usually strain eyes while causing tiredness.
2.Text color contrasts ' It is important as it definitely impacts the readability of the text. It is recommended to use the standard black text color on white background or other effective colors such as dark blue, gray and black.
3.Consistency ' Another important consideration is to maintain consistency in color theme throughout the website. Uniformity in color theme makes the users feel more at ease and in control of their navigation. Also, to strengthen brand recognition and earning familiarity amongst the visitors, consistency layout and design is a must.
4.Emotions- The colors express happiness, sadness, anger, comfort, trust, anxiety etc. They convey a meaning and visually represent the product and its objective.
A few common colors and their meanings
Red -Energy, cheerfulness, power, determination
Yellow- Intelligence, happiness, creativity
Green -Money, success, youth, stability
Orange- friendliness, warmth, energy
Blue- wisdom, sophistication, celebration
White- purity, cleanliness, youth
Black- power, elegance, secrecy
Gray- security, maturity, reliability
5.Recall value- Company's logo color and design helps the user associate with the product. Be it a large or small business, selecting and using the right color keeping in mind the brand and its purpose is very important. If the brand is already established in that case it is a web designer's responsibility to use the similar colors used in branding or for a logo of that particular company. The customer will recognize the website with colors of that company.
The web offers a variety of tools for selecting color theme for designing a website. Using these tools a designer can select different set for creating a website. These websites alos offers features to compare palettes, submit news and comments or read articles and interviews. Some of the resources provide these services like Adobe Kuler, Colorlovers, colorjack, I Like Your Colors, Color Palette Generator etc.
Hope these guidelines tools will help especially freelance web designer in creating a creative and effective website instantly. Please provide with your feedback for the same.
